It’s kind of unbelievable, but we’re now two days into the baseball season and Random House just ordered a fourth print run for the book. I’m no expert on the business of publishing, but I’m pretty sure this is a good thing.
Thanks again to everyone for the continued support.
– Jason
The Baseball Codes 
On Sunday’s openingbroadcast, the Yankee announcers on the NY YES station referred to a Yankees-Tampa Bay Rays imbroglio that arose at the end of last season, which I kind of remember (and I think I have the facts straight). Carlos Pena had been hit by a pitch toward the end of the season, which literally ended his season. He had the HR lead in the AL at the time, and in 2nd place was the Yankees’ Mark Teixera. Tex entered the last series of the season — against Tampa Bay — tied with Pena with 39 HRs. He got plunked in his first at-bat on Friday night — and then never saw a pitch in the three game series that was hittable, much less hittable for a HR.
Anyway, the Yankee announcers (Ken Singleton, Michael Kay) mentioned this on Sunday night and wondered whether there would be any carry-over this weekend when the Yanks play the Rays. (I kind of doubt it myself.)
While they were saying all this, I was waiting for them to refer to your book — which they never did. So, a small marketing suggestion: Give out free copies to baseball announcers (display the book copies right next to the free food spread I hear they get every game). Then, they’ll start talking about the book during the games — free publicity for you – and, presto, you’re soon into your fifth, sixth and seventh printings.
Just a thought.
Mike,
Thanks for the tip. I’ll certainly look into it. (If true, this could encompass several sections of the Code, most notably dealing with records and retaliation.
As for giving copies to broadcasters, we’ve sent out about 500 media copies, including to broadcast teams across the country. (Which isn’t to say that they’ve all received them, or even looked at them if they have.) But they’ll all pass through the Bay Area before too long; it can’t hurt to deliver copies personally when they do.
Thanks for the great ideas.
-jt-