In June, the Red Sox and Rays got into it when John Lackey drilled Matt Joyce.

Last year they got into it when Franklin Morales drilled Luke Scott (among multiple confrontations during a long Memorial Day weekend).

During the decade spanning 2000 to 2010, they were involved in a series of skirmishes significant enough to merit an entire section in The Baseball Codes.

At least yesterday the hostilities were limited to Twitter.

It started with a blown call—Daniel Nava appeared to score what would have been the tying run on a sacrifice fly with two outs in the eighth, but was called out at the plate by umpire Jerry Meals—a decision that helped Tampa Bay to a 2-1 victory over the Red Sox in Boston. The win pushed the Rays into first place by half a game.

Afterward, the team’s official Twitter feed got into the action.

Not willing to be outdone, the Red Sox shot right back.

Welcome to retaliation in the digital age.

Update (7-31): Reader RoadDogRuss alerts me that this wasn’t the first digital tweaking between the teams.  (The tweet, of course, refers to this incident.)

(H/T Bleacher Report)