Irv Noren died over the weekend, just shy of his 95th birthday. He played for 11 big-league seasons, notably winning World Series with the Yankees in 1952, 1953 and 1956, and earning a spot on the American League All-Star team in 1954.
He was significant to me as the third base coach for the Oakland A’s in the early 1970s under Dick Williams, and, for a time, Alvin Dark. I visited his home in Southern California as part of my research for “Dynastic, Bombastic, Fantastic,” and he regaled me with detailed stories of his time in the Bay Area. (As I departed, he handed me a copy of an old photograph, taken during his minor league days with the Hollywood Stars, alongside a teenage batboy named Sparky Anderson.)
From the book:
“Noren was Dick Williams’ guy. The two had grown up together in Pasadena, and though they were separated by four years as schoolkids, they stayed close through their professional lives. Both were signed by the Brooklyn Dodgers, Noren in 1946 (following a one-season stint in the National Basketball League, a precursor to the NBA) and Williams a year later. When Williams was assigned to Fort Worth of the Texas League in 1948, he moved into Noren’s house. Noren advanced to the big leagues with Senators and then the Yankees, where he was an All-Star and won three World Series. After four more stops as a player, he became player-manager of the Hawaii Islanders of the Pacific Coast League (where he implemented a $50 fine for any player irresponsible enough to show up too sunburned to play). After Williams was fired as manager of the Red Sox in 1969, he promised Noren that he would reserve a spot for him on his next coaching staff. Sure enough, when Finley hired Williams in 1971, Noren was one of the manager’s first calls.”
Actually, only part of the above made it into the final copy. I detailed a fair amount of Noren’s journey with the A’s, but much of it—mostly having to do with the team’s transition from Williams to Alvin Dark—was cut for reasons of length. Noren’s tenure in Oakland ended with a mid-season dismissal in 1974, and the old coach was insistent on making sure the record was correct when it came to his perception of things. So I give you an unpublished excerpt from “Dynastic, Bombastic, Fantastic”:
Despite having played with Noren on both the Cardinals (1957-58) and the Cubs (1959), Dark got off to a rocky start with him at the beginning of the [1974 season]. Noren had been one of the front-runners to replace Dick Williams, and it was assumed that Dark’s hiring would not sit well with him. (The reality, of course, was that Noren’s long friendship with Williams virtually eliminated him from the competition before it even started.) Noren’s case was not helped when he was nowhere to be found upon Dark’s arrival in Mesa for spring training. It was easy to leap to conclusions, but Noren said that hurt feelings had nothing to do with his absence.
“I was really sick the day that spring training opened,” he said, looking back. “The doctor didn’t want me to fly or drive. I called Alvin and [A’s owner Charlie Finley] and said, ‘I’m sorry, I can’t report—I’m in bed.’ Alvin thought I wanted his job, and that I was pissed off because I didn’t get it. I had no inkling at all about wanting his job. I was just sick. I had the doctor write me out a note and reported three days later.”
Over the season’s first six weeks, Dark’s suspicions of his third-base coach ballooned to the point that he thought Noren was ignoring signs in order to make the manager look bad. Dark’s instructions for bunts and stolen bases were summarily overlooked to such a degree that he took the problem to Finley. The Owner, seeking solutions, theorized that perhaps Dark’s signs were too complex. He asked for a demonstration.
Dark explained to him about things like the indicator sign, before which everything else is subterfuge, and the complex methods with which the indicator can be utilized. Finley asked for the entire routine. Alvin did it, wiping across his chest, tapping his way down his arms, touching his wrist, his chin, his ear. It was all standard fare—but not for Finley.
“No wonder he misses signs,” said the Owner. “Your signs are too complicated. Make it simple. Touch your hat for a bunt. Touch your earlobe for a steal.” With a sigh, Dark explained that signs—his and every other manager’s—must be complex lest they be too easily deciphered.
Noren’s explanation, offered decades after the fact, was a bit different.
“Alvin came in and wanted me to use his signs, not my signs, so I had to learn a whole new set in a very short amount of time,” he said, looking back at Dark’s crash-course introduction to the club. “He also wanted me to relay signs to the guy on deck, which made things especially complicated. I missed the sign on the hit-and-run one time, and Alvin got mad. I said, ‘Alvin, I’m doing the best I can.’ ”
Noren paused to think about the lunacy of it all. “I’m going to do that to players?” he said, referring to the reports that Dark thought he’d been missing signs intentionally. “These guys won two World Series and I get along great with them. I’m going to screw them up because I don’t like the manager? Come on.”
Nonetheless, Dark was so disillusioned with the coach that he eventually tried to shift first base coach Jerry Adair to Noren’s position on the third base line. Adair demurred, pointing out that he was not a third-base coach, never mind that the team had won two straight championships with Noren giving the signals.
Noren appeared doomed from season’s start. He was popular with the players—a number of whom, including Bando, Hunter, Rudi and Lindblad, came out for a promotion at his liquor store in Arcadia, Calif., timed to coincide with an A’s trip to nearby Anaheim—and many were upset by his sudden departure. (The fact that he owned a liquor store may also have soured him in the eyes of the teetotaling Dark, despite the fact that Noren did not drink, either.)
The coach knew something was wrong before the game, when sportswriter Jim Street of the San Jose Mercury News, who was married to Noren’s daughter, Debbie, informed him that he had seen A’s minor league coach Bobby Hofman getting off a plane at the Oakland airport that afternoon. Throughout the game, Noren said, Dark refused to so much as glance in his direction. “Every pitch I’d look into the dugout for a sign, and he’d just look away,” he said. After the bottom of the seventh inning, Noren’s wife beckoned him to her seat in the stands. She was sitting with Debbie, whose husband had just confirmed the news. “It’s you,” she said. “You’re getting fired.” Noren’s rage was given two innings to build, and when Dark called him into his office after the game to deliver the news, the coach unleashed a bitter tirade. “I’m not a fighter, but I was ready to fight,” he said, looking back. “I tore into him. Alvin just sat there and didn’t say a word.”
Sure enough, Noren (who was fired along with fellow coach Vern Hoscheit) was replaced by Hofman. It was his last big league coaching job.
Baseball lost a good one this weekend.
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